Mu buryo butangaje bwo kugaragaza ubufatanye n'ubufasha, amatara yaka cyane ya Times Square aherutse kubona intego nshya. Mu ijoro ryakeye, itsinda rya Salomon Partners Global Media, ku bufatanye n'ishyirahamwe ry'abamamaza hanze muri Amerika (OAAA), ryakiriye ibirori byo kurya inzoga mu gihe cy'ibirori byo hanze bya NYC. Ibirori byakiriye abayobozi b'inganda kugira ngo birebere gahunda ikomeye ya "Roadblock Cancer", ifatwa ry'icyapa cya Times Square cyagenewe kuzamura ubukangurambaga no gutera inkunga ikigo cya Memorial Sloan Kettering Cancer Center.
Ubukangurambaga bwa Roadblock Cancer buhindura ibyapa bya LED bya Times Square mo ishusho y'ibyiringiro n'ubudahangarwa. Bizwiho ubushobozi bwo gukurura ibitekerezo by'abantu babarirwa muri za miriyoni, ibi byerekanwa binini byo kuri interineti bigaragaza ubutumwa bukomeye n'amashusho agaragaza akamaro ko gushyigikira ubushakashatsi n'ubuvuzi bwa kanseri. Iki gikorwa ni ibirenze ibirori by'amashusho gusa; ni uguhamagarira abaturage kugira icyo bakora, bagasaba kwitabira ibikorwa bya "Cycle for Survival" bibera hirya no hino mu gihugu.
“Cycle for Survival” ni urukurikirane rw'ibikorwa byihariye byo gukusanya inkunga yo gusiganwa ku magare mu nzu bifasha mu buryo butaziguye Ikigo cya Memorial Sloan Kettering Cancer Center. Inkunga yakusanyijwe muri ibi bikorwa ni ingenzi mu guteza imbere ubushakashatsi n'uburyo bwo kuvura kanseri zidasanzwe, akenshi zitabwaho kandi zigaterwa inkunga nke ugereranyije n'izindi ndwara zisanzwe. Binyuze mu gukoresha uburyo bwinshi bwa Times Square, iki gikorwa kigamije kugera ku bantu benshi no kubashishikariza kwitabira kurwanya kanseri.
Uretse ibyapa bya LED bya Times Square, amatara ya LED ku bisenge bya tagisi hirya no hino mu mujyi na yo agira uruhare runini mu kongera ubutumwa. Aya matangazo ya telefoni abonwa n'abagenzi benshi ndetse n'abakerarugendo, birushaho kwagura uburyo bwo kwamamaza. Guhuza urubuga rwo kwamamaza rudahinduka kandi ruhindagurika bitanga uburyo bwuzuye bwo kumenyekanisha, bigamije kwemeza ko ubutumwa bw'ibyiringiro n'inkunga ku bushakashatsi ku ndwara ya kanseri bwumvikana mu mihanda yuzuye abantu mu Mujyi wa New York.
Iki gikorwa cyari kirenze ibirori gusa, cyari ihuriro ry'abayobozi b'inganda bashishikajwe no gukoresha urubuga rwabo mu mibereho myiza. Ibirori byo kurya byatanze umwanya wo guhuza no gukorana, kandi abitabiriye basangiye ibitekerezo ku buryo bwo gukomeza gukoresha amatangazo yo hanze mu guteza imbere ibikorwa by'ubugiraneza. Ubufatanye hagati y'abaturage bamamaza n'ibikorwa by'ubuvuzi nka Circle of Survival bigaragaza imbaraga zo gufatanya mu gukemura ibibazo by'ingenzi.
Amatara yaka cyane ya Times Square ntagaragaza gusa urujya n'uruza rw'ubuzima bwo mu mujyi; ahagarariye ubufatanye mu kurwanya kanseri. Gahunda ya Roadblock Cancer ni ukwibutsa ko nubwo urugamba rwo kurwanya kanseri zidasanzwe rushobora kugorana, ntabwo ari ikintu kidashoboka. Hamwe n'inkunga y'abaturage, ingamba nshya zo kwamamaza, n'ubwitange bw'imiryango nka Memorial Sloan Kettering, hari icyizere cy'uko ubuzima buke buzibasirwa n'iyi ndwara mu gihe kizaza.
Ubufatanye hagati y'itsinda ry'itangazamakuru ku isi rya Salomon Partners, OAAA, na Memorial Sloan Kettering binyuze mu bukangurambaga bwa Roadblock Cancer bugaragaza imbaraga zo kwamamaza zihindura imibereho. Mu gukoresha urubuga ruhuza abantu nka za plaque za LED za Times Square n'amatara ya tagisi hejuru y'inzu, ntabwo bitanga ubukangurambaga gusa, ahubwo binatera imbaraga mu kurwanya kanseri. Mu gihe tureba ahazaza, ingamba nk'izi zitwibutsa ko hamwe, dushobora kumurika inzira igana ku isi aho kanseri itakiri umwanzi ukomeye.
Igihe cyo kohereza: Ukwakira-18-2024
