kwamamaza mu rwego rwo gushyigikira Urwibutso rwa Sloan Kettering Kanseri Ikiza

Mu gitaramo gitangaje cyo gufatanya no gushyigikirwa, amatara akomeye ya Times Square aherutse kubona intego nshya. Mu ijoro ryakeye, itsinda rya Salomon Partners Global Media, ku bufatanye n’ishyirahamwe ryamamaza hanze ryo muri Amerika (OAAA), ryakiriye cocktail mu birori bya NYC hanze. Ibirori byahaye ikaze abayobozi b’inganda kwibonera gahunda ikomeye ya “Kanseri yo ku muhanda”, icyamamare cyamamaye cyane ku rubuga rwa Times Square cyagenewe gukangurira no gutera inkunga ubuzima bw’ikigo cy’urwibutso rwa Sloan Kettering.

Gahunda ya Kanseri yo kumuhanda ihindura ibyapa bya LED byerekana icyapa cya LED mukibanza cyicyizere no kwihangana. Azwiho ubushobozi bwo gukurura miriyoni, iyi disikuru nini ya digitale yerekana ubutumwa bukomeye n'amashusho byerekana akamaro ko gushyigikira ubushakashatsi no kuvura kanseri. Ibirori birenze ibirori byo kureba gusa; ni uguhamagarira ibikorwa, guhamagarira abaturage kwitabira ibirori bya "Cycle for Survival" bibera mu gihugu hose.

“Cycle for Survival” ni uruhererekane rwo gukusanya inkunga yo gusiganwa ku magare mu nzu ifasha mu buryo butaziguye ikigo cya Kanseri ya Memorial Sloan Kettering. Amafaranga yakusanyijwe muri ibyo birori ni ingenzi mu guteza imbere ubushakashatsi no kuvura kanseri idasanzwe, akenshi ititaweho cyane n’inkunga kuruta ubwoko busanzwe. Mugukoresha uburyo bugaragara bwa Times Square, ibirori bigamije kugera kubantu benshi no kubashishikariza kwitabira kurwanya kanseri.

Usibye ibyapa byamamaza Times Square LED, LED yerekana hejuru yinzu ya tagisi mumujyi wose nayo igira uruhare runini mukwongera ubutumwa. Iyamamaza rigendanwa rigaragazwa nabagenzi nabakerarugendo batabarika, bikarushaho kwagura ibikorwa byo kwiyamamaza. Ihuriro ryibikorwa bihamye kandi byamamaza bitanga uburyo bunoze bwo gukangurira abantu kumenya, ubutumwa bwibyiringiro ninkunga yubushakashatsi bwa kanseri bwumvikana mumihanda yuzuye yumujyi wa New York.

Ibirori ntabwo byari ibirori gusa, byari igiterane cyabayobozi binganda bashishikajwe no gukoresha urubuga rwabo muguteza imbere imibereho. Kwakira cocktail byatanze amahirwe yo guhuza no gufatanya, abitabiriye inama bungurana ibitekerezo kuburyo bwo kurushaho gukoresha amatangazo yo hanze kugirango bateze imbere abagiraneza. Imikoranire hagati yabaturage bamamaza hamwe nibikorwa byubuzima nka Circle of Survival ikubiyemo imbaraga zikorwa hamwe mugukemura ibibazo bikomeye.

Amatara yaka ya Times Square akora ibirenze kugereranya imvururu zubuzima bwumujyi; bahagarariye ubumwe mu kurwanya kanseri. Gahunda ya Kanseri yo kumuhanda iributsa ko mugihe intambara yo kurwanya kanseri idasanzwe ishobora kuba ingorabahizi, ntabwo ishobora kurenga. Hamwe n'inkunga y'abaturage, ingamba zo kwamamaza zigezweho, hamwe n'ubwitange bw'amashyirahamwe nka Memorial Sloan Kettering, hari icyizere ko ubuzima buke buzagira ingaruka kuri iyi ndwara mu bihe biri imbere.

Ubufatanye hagati yitsinda ryitangazamakuru rya Salomon Partners ku isi, OAAA, na Memorial Sloan Kettering binyuze mu bukangurambaga bwa Kanseri yo ku muhanda byerekana imbaraga zo kwamamaza. Mugukoresha urubuga rushimishije nkibyapa byamamaza Times Square LED hamwe na tagisi hejuru yinzu, ntabwo bakangurira abantu kumenya gusa, ahubwo banatera inkunga mukurwanya kanseri. Mugihe turebye ahazaza, ibikorwa nkibi bitwibutsa ko hamwe, dushobora kumurikira inzira yisi aho kanseri itakiri umwanzi ukomeye.