UMUJYI WA NEW YORK–GPO Vallas, ikigo gikomeye cyo kwamamaza cyo muri Amerika y'Epfo "kidakorera mu rugo" (OOH) kiratangaza ko muri Amerika hatangijwe SOMO, umurongo mushya w'ubucuruzi wubatswe ku bufatanye na Ara Labs, mu gukoresha ecran 4.000 mu mashusho 2.000 yo kwamamaza imodoka za digitale muri NYC, bitanga amafoto arenga miliyari 3 buri kwezi. Izi sosiyete zagiranye ubufatanye bwihariye bw'imyaka myinshi na Ara hamwe n'Ikigo cy'Ubucuruzi cya Metropolitan Taxicab (MTBOT) na Creative Mobile Media (CMM), ishami rya Creative Mobile Technologies (CMT). MTBOT ni ishyirahamwe rinini rya taxicab ry'umuhondo mu Mujyi wa New York. Binyuze muri ubu bufatanye, SOMO izaba ifite taxicab zigera ku 5.500 zo kwerekana amatangazo hejuru, ubu zikaba zihagarariye isoko rirenga 65% by'isoko ry'amataxicab yose mu mujyi.
Binyuze mu bufatanye bwabo, izi sosiyete zizamura umuyoboro w’amatangazo y’imodoka zigezweho ku masoko akomeye yo muri Amerika, Amerika y’Amajyepfo n’i Burayi, hagamijwe kugera ku masoko arenga 20.000 ku isi yose. Uretse kongera ingano y’umuyoboro, izi sosiyete zirimo gukorana ku ikoranabuhanga rigezweho ryo kwerekana imodoka zigezweho, zibanda ku kubungabunga ibidukikije no ku makuru menshi ajyanye n’igihe nyacyo ku bamamaza n’abafatanyabikorwa bo mu mujyi.
“Ibyuma byo kwamamaza bya tagisi bya NYC bishobora kuba ari byo bicuruzwa bya DOOH bizwi cyane kandi biboneka hose muri Leta Zunze Ubumwe za Amerika,” ibi byavuzwe na Gabriel Cedrone, Umuyobozi Mukuru wa GPO Vallas. “Binyuze mu bufatanye bwacu na Ara na MTBOT, twishimiye guhuza ubuhanga bwacu hamwe na DNA yacu yo gukomeza kugira ngo dukore SOMO, ikirango gishya cy’umuyoboro wacu w’imodoka.”
Bitandukanye n'amatangazo asanzwe ya OOH afite ahantu hazwi, amatangazo ya Ara akoresha imodoka zigezweho ni urugero rwiza rw'itsinda rishya ry'itangazamakuru rigenda riva mu rugo (MOOH) riha abamamaza ubushobozi bwo guhura n'ababagana aho bari, aho bareba ku manywa cyangwa ahantu hatandukanye.
“Ibyerekanwa byo kwamamaza imodoka hejuru ni uburyo bwageragejwe kandi butanga itumanaho rigezweho, inshuro nyinshi, n’agaciro gakomeye.” Jamie Lowe, CRO wo muri SOMO yongeyeho ati: “Ubu kuba dufite ubushobozi bwo gushyira hamwe GPS, geo-targeting, ubushobozi bwo guhindura ibintu, no kuba ingenzi mu miterere y’aho ibintu biherereye mu duce n’imijyi bituma abacuruza barushaho kuzana ubunararibonye bwo kuri interineti mu isi ifatika.”
Urusobe rw'imodoka za Ara rusanzwe rukoreshwa n'ibigo nka WalMart, Starbucks, FanDuel, Chase, na Louis Vuitton. GPO Vallas izakomeza kugurisha abakiriya bayo bo muri Amerika mu nzego zose ndetse inashyire ahagaragara urubuga rwayo rw'imodoka ku bakiriya bayo b'abamamaza mpuzamahanga. Uyu munsi, amasosiyete aratangaza ko ibikorwa bya GPO Vallas byo kugurisha muri Amerika bizayoborwa n'Umuyobozi Mukuru w'Imisoro akaba n'inararibonye mu nganda zikoresha ikoranabuhanga Jamie Lowe.
Igihe cyo kohereza ubutumwa: 23 Nzeri 2024
