GPO Vallas Yazindukiye muri Amerika hamwe na SOMO, NYC Imodoka Nini Nini Yambere Yamamaza

UMUJYI MUSHYA-GPO Vallas, isosiyete izwi cyane yo muri Amerika y'Epfo “hanze y’urugo” (OOH) iratangaza ko Amerika yatangije SOMO, umurongo mushya w’ubucuruzi wubatswe ku bufatanye na Ara Labs, kugira ngo ukore ecran 4000 mu modoka 2000 zikoreshwa mu bubiko bwa digitale zamamaza muri NYC , itanga miliyari zirenga 3 buri kwezi. Ibigo byagiranye ubufatanye n’imyaka myinshi na Ara hamwe n’inama y’ubucuruzi ya Metropolitan Taxicab (MTBOT) hamwe na Creative Mobile Media (CMM), ishami rya Creative Mobile Technologies (CMT). MTBOT nishyirahamwe rinini rya tagisi yumuhondo mumujyi wa New York. Binyuze muri ubwo bufatanye, SOMO izaba ifite tagisi zigera ku 5.500 kugira ngo yerekane iyamamaza hejuru, kuri ubu ikaba ihagarariye imigabane irenga 65% ku isoko rya tagisi zose ziri mu mujyi.

Binyuze mu bufatanye bwabo, amasosiyete azahuriza hamwe imiyoboro y’amamodoka yo ku rwego rwo hejuru ku masoko ya mbere yo muri Amerika, Amerika y'Epfo ndetse n’Uburayi hagamijwe kugera ku bicuruzwa birenga 20.000 ku isi. Usibye kuzamura ubunini bwurusobe, ibigo bifatanya kumasekuruza azakurikiraho yimodoka yo hejuru yerekana tekinoroji yibanda ku buryo burambye hamwe namakuru menshi yigihe nyacyo kubamamaza ndetse nabafatanyabikorwa mumujyi.

Umuyobozi mukuru wa GPO Vallas, Gabriel Cedrone yagize ati: "NYC yerekana amatagisi yo hejuru ya tagisi ashobora kuba ibicuruzwa bya DOOH bigaragara cyane kandi bigaragara hose muri Amerika." Ati: “Binyuze mu bufatanye bwacu na Ara na MTBOT, twishimiye guhuriza hamwe ubumenyi bwacu hamwe na ADN yacu irambye kugira ngo dushyireho SOMO, ikirango gishya cy'imodoka yacu yo hejuru.”

Bitandukanye na OOH yamamaza yamamaza afite ahantu hateganijwe, imodoka ya Ara hejuru yimodoka ya digitale hejuru yerekana ni igipimo cyinganda zicyiciro gishya cy "kwimuka hanze yitangazamakuru" (MOOH) riha imbaraga abamamaza 'guhura nababagana aho bari. hamwe nigihe nyacyo umunsi-igice na hyper-local intego.

Imodoka yo hejuru yamamaza yerekana uburyo bwitangazamakuru bwageragejwe kandi bugeragezwa butanga intera nini, inshuro nyinshi, nagaciro. ” wongeyeho Jamie Lowe, CRO ya SOMO. Ati: “Ubu kugira ubushobozi bwo gushyira muri GPS, intego ya geo, ubushobozi bwa dinamike, hamwe n'ubushobozi bwo guhuza n'imiterere mu baturanyi no mu mijyi bituma abashoramari barushaho kuzana ubunararibonye bwa digitale ku isi.”

Imodoka yo hejuru yimodoka ya Ara isanzwe ikoreshwa nibirango nka WalMart, Starbucks, FanDuel, Chase, na Louis Vuitton. GPO Vallas izikuba kabiri imbaraga zo kugurisha kubakiriya ba Amerika muri segiteri zose ndetse no kumenyekanisha urubuga rwo hejuru rwimodoka kubakiriya bayo bamamaza mpuzamahanga. Uyu munsi amasosiyete aratangaza ko ingufu za GPO Vallas muri Amerika zizagurishwa zizaba ziyobowe n’umuyobozi mukuru w’imisoro n’umukoresha w’inganda mu mahanga Jamie Lowe.