Mubihe bigenda byiyongera mubyamamazwa byamamaza, ingamba zo guhanga udushya ningirakamaro kubirango kugirango abantu bashishikarizwe. Imwe mungamba nkiyi yungutse byinshi ni ugukoreshatagisi hejuru yinzu LED yamamaza yerekana. Izi mbuga zifite imbaraga ntabwo zongera kumenyekanisha ibicuruzwa gusa ahubwo zigera no kubashobora kuba abakiriya muburyo budasanzwe kandi bukomeye. Iyi mikorere igaragazwa no kumenyekanisha vuba aha Firefly na PJX Media's Cash App campaign, yahawe igihembo cya silver muri 2024 Out of Home Media Planning Awards. Iri shimwe ryerekana ingaruka zigera kure tagisi yo hejuru ya LED yamamaza yamamaza yamamaza afite muburyo bugezweho bwo kwamamaza.
Tagisi hejuru yinzu LED yamamazabahinduye uburyo ibirango bivugana nabaguzi. Ikigaragara cyane hejuru yinzu ya tagisi, iyi ecran ya digitale iragoye kwirengagiza, bigatuma iba uburyo bwiza bwo kwamamaza cyane. Amabara meza n'amashusho afite imbaraga bikurura abanyamaguru n'abashoferi, bigasigara bitazibagirana. Mugihe imijyi igenda yuzura abantu benshi, uburyo bwo kwamamaza gakondo burwana no kwigaragaza. Ariko, kugenda kwa tagisi hamwe nuburyo bwiza bwo kwerekana LED bwerekana ko ibicuruzwa bishobora kugera kubantu batandukanye ahantu hatandukanye.
Intsinzi ya Firefly na PJX Media's Cash App ubukangurambaga ni gihamya yuburyo bwiza bwo kwamamaza. Mugukoreshatagisi hejuru yinzu LED yerekana, ubukangurambaga bwashoboye kubona neza ku masoko akomeye yo mu mijyi. Iyamamaza ryakozwe mubikorwa byo guhanga, hamwe no gushyira mubikorwa ingamba, byafashaga Cash App guhuza nabashobora kuzikoresha muburyo kwamamaza gakondo bidashoboka. Igihembo cya silver muri 2024 Out of Home Media Planning Awards nticyamenyekanye gusa guhanga ubukangurambaga, ahubwo cyanagaragaje akamaro ko kwiyongera kwa Digital Out of Home (DOOH) kwamamaza mu kwamamaza.
Imwe mu nyungu zingenzi zatagisi hejuru yinzu LED yamamazanubushobozi bwayo bwo gutanga ibintu-nyabyo. Bitandukanye n'ibyapa bihamye, ibyerekanwa bya digitale birashobora kuvugururwa ako kanya, bikemerera ibirango guhuza ubutumwa bwabo ukurikije igihe cyumunsi, aho biherereye, cyangwa nibyabaye muri iki gihe. Ihinduka ryemerera abamamaza kwamamaza hamwe nababumva muburyo bukwiye kandi mugihe gikwiye. Kurugero, mugihe cyihuta, ubukangurambaga bushobora kwibanda mugutezimbere ibintu byihariye cyangwa serivisi byita kubanyamwuga bahuze, mugihe nimugoroba bishobora kwimukira mubutumwa bugamije ubuzima bwijoro n'imyidagaduro.
Byongeye kandi, kwinjiza ikoranabuhanga muriamatagisi yo hejuruifungura inzira nshya zo gusezerana. Hamwe no kuzamuka kwa porogaramu zigendanwa hamwe na QR code, ibirango birashobora gushishikariza abumva guhita bitabira. Kurugero, tagisi yerekana Cash App yamamaza irashobora guhita abahisi gusikana kode ya QR kugirango bazamuke bidasanzwe, kongera ubumenyi bwibicuruzwa no kugura abakoresha. Uru rwego rwo gusezerana ntirwongera gusa imikorere yamamaza kwamamaza, ahubwo runateza imbere umubano wimbitse hagati yibirango nababumva.
A s kwamamaza ibibanza bikomeje kugenda bihinduka, akamaro katagisi hejuru yinzu LED yamamazantishobora kurenza urugero. Gahunda ya Cash App ya Firefly na PJX yamenyekanye muri 2024 Hanze ya Home Media Planning Awards, byerekana ubushobozi bwubu buryo bwo kugira ingaruka. Mugihe ibicuruzwa bishakisha uburyo bushya bwo gukurura abaguzi, guhuza ibikorwa, kugaragara no guhuza ibikorwa bitangwa na tagisi hejuru yinzu ya LED ecran nta gushidikanya bizagira uruhare runini mugutegura ejo hazaza h’iyamamaza hanze.
intsinzi yubukangurambaga bwa Cash App irabigaragaza nezatagisi hejuru yinzu LED yamamaza yerekanabirenze ibirenze inzira, ariko igikoresho gikomeye mububiko bugezweho bwumucuruzi. Mugihe tugenda dutera imbere, tuzanezezwa no kubona uburyo ibirango bikomeza gukoresha ubu buryo bukomeye kugirango dukore uburambe bwo kwamamaza butazibagirana kandi bunoze.
Igihe cyo kohereza: Ukuboza-07-2024
