Gukurura ibitekerezo by'abaguzi ni kimwe. Gukomeza iyo myitwarire no kuyihinduramo ibikorwa niho hari imbogamizi nyayo ku bamamaza bose. Hano, Steven Baxter, washinze akaba n'umuyobozi mukuru wa sosiyete ikora ibyapa by'ikoranabuhanga.Mandoe Media,asangiza ubumenyi bwe ku mbaraga zo guhuza ibara n'ingendo kugira ngo umuntu afate, akomeze kandi ahindure.
Ibimenyetso by'ikoranabuhangaByahise biba igikoresho cy'ingenzi mu kwamamaza ikirango, bitanga uburyo buhendutse, bunoze kandi buhindagurika aho gukoresha ibyapa bisanzwe byacapwe. Ubushakashatsi bwerekanye ko kwerekana amashusho hakoreshejwe ikoranabuhanga bishobora kongera impuzandengo y'ibicuruzwa kugeza kuri 47%, ntibitangaje ko ibigo by'ubucuruzi byakiriye iri koranabuhanga.
Urufunguzo rwo kongera ubushobozi bwo kugurisha ni ugusobanukirwa imitekerereze iri inyuma y’ibikurura abantu, bikomeza gushishikazwa no gutera intambwe. Dore uburyo bwo gusesengura amayeri y’imitekerereze buri mucuruzi agomba gukoresha kugira ngo akore ibimenyetso by’ikoranabuhanga bifite ingaruka zikomeye bihindura abantu kugurisha.
Imbaraga z'ibara
Ibara si ubwiza gusa. MuriImitekerereze y'Uburyo bwo Kwamamaza Bukurura Ibyiyumviro Byacu, umwanditsi, umuvugizi na umwarimu muri Hult International Business School na Harvard University School for Continuing Education,Dr Matt Johnsonivuga ko ibara ari ikintu gitera imitekerereze y’umuntu kugira ingaruka ku buryo abona ibintu no gufata ibyemezo: “Ubwonko busanzwe bukunda kwibanda ku bintu bifite itandukaniro rikomeye. Byaba ari umweru ugereranije n’umukara cyangwa ikintu kidahinduka mu gihe cy’ingendo, itandukaniro rituma ikintu kigaragara kigaragara.” Ubu bumenyi ni ingenzi cyane mu gukora ibimenyetso by’ikoranabuhanga bikurura abantu, cyane cyane ahantu hahuze cyangwa hahuze.
Amabara atandukanye atera amarangamutima atandukanye. Urugero, ubururu bufitanye isano n'icyizere n'ituze, bigatuma ibigo by'imari n'ibigo by'ubuvuzi biba ari ikintu gikururwa. Ku rundi ruhande, umutuku ugaragaza ko ibintu byihutirwa kandi byihutirwa, ari nayo mpamvu ukunze gukoreshwa mu kwamamaza ibicuruzwa no kugurisha ibicuruzwa. Mu gushyira amabara mu buryo bw'ikoranabuhanga, abamamaza bashobora guhuza ibyapa byabo n'ikirango cyabo mu gihe bayobora amarangamutima y'abakiriya mu buryo buhishe.
Inama z'ingirakamaro:
- Koresha amabara atandukanye cyane ku nyandiko n'inyuma kugira ngo wongere gusoma no kubona neza.
- Huza amabara n'amarangamutima cyangwa ibikorwa ushaka kubyutsa - ubururu busobanura icyizere, umutuku usobanura ibyihutirwa, icyatsi kibisi kigaragaza ibidukikije.
Gutegura igikorwa gikomeye cyo guhamagarira abantu kugira icyo bakora
Icyapa gikurura amaso ni ingenzi, ariko ubwiza ntibuzatuma ibicuruzwa bigurishwa ubwabyo. Ibyapa byose byiza byo kuri interineti bigomba no kunozwa kugira ngo bitere imbaraga ibikorwa binyuze mu guhamagarira abantu gukora ibintu (CTA). Ubutumwa budasobanutse neza nka "Ikawa nziza uyu munsi!" bushobora gukurura abantu bamwe ariko ntibuhinduka neza nk'uko byahinduwe mu buryo butaziguye kandi bushobora gukorwa.
CTA ikomeye igomba kuba isobanutse neza, isobanutse kandi yihutirwa. Uburyo bumwe bwiza ni ugukoresha ihame ry'ubuke. Uburyo 4 bwo gukoresha ubuke mu kwemeza no kugira icyo uhindura: Uburyo bwo gutuma amahitamo aba meza cyangwa meza ukayahindura make,Dr Jeremy Nicholsonasobanura ko amayeri yo kubura, nko kubona ko serivisi ari nke, serivisi nyinshi zikenewe n'amahirwe yihariye cyangwa make, ari bumwe mu buryo bwiza bwo guteza imbere ibikorwa by'abakiriya.
Mu gutuma abantu bumva ko ibintu byihutirwa, ko abantu bakundwa cyangwa ko ari bo bonyine, abakiriya bashobora gukora vuba, batinya ko bashobora kubura. Urugero, CTA nka "Hasigaye batanu gusa kuri iki giciro - kora ubu!" irashishikaje cyane kuruta interuro rusange nka "Shaka iyawe ubu."
Nubwo CTA ikomeye ari ingenzi, ni ngombwa kudakoresha amayeri yo kubura. Gukoresha amagambo menshi nka "Umunsi umwe gusa!" bishobora gutera gushidikanya no kugabanya icyizere ku kirango cyawe. Ubwiza bw'ibimenyetso by'ikoranabuhanga ni uko byoroshye kuvugurura CTA kugira ngo zigaragaze impinduka mu gihe nyacyo kandi zigumane ukuri.
Gukurura ibitekerezo binyuze mu ngendo
Mu rwego rwa siyansi y’imyitwarire, ingendo akenshi zigaragaza akaga gashobora kubaho cyangwa amahirwe, bityo bikurura abantu. Bitewe nuko ubwonko bwacu bwaremwe muri ubu buryo, ibikubiye mu mashusho, amashusho n’izindi ngaruka ni igikoresho gikomeye cyane cyo gukoresha ibimenyetso by’ikoranabuhanga. Binasobanura impamvu ibimenyetso by’ikoranabuhanga birusha ibimenyetso bisanzwe muri buri mpande.
Imitekerereze y’abantu ishyigikira ibi, igaragaza uburyo amashusho akora ku mutima adakurura ibitekerezo gusa ahubwo anatuma abareba bahora batekereza neza, binyuze mu gukurura abareba inkuru n’ibikorwa. Gushyiramo ibintu bigezweho nko gukanda inyandiko, amashusho, cyangwa impinduka zihishe bishobora kuyobora neza amaso y’umukiriya ku butumwa bw’ingenzi.
Ibi bishobora kumvikana nk'ibigoye, ariko ukuri ni uko ibimenyetso by'ikoranabuhanga ari byiza cyane mu gutuma ibi byoroha.Ibimenyetso by'ikoranabuhangaIbikoresho bya AI byemerera ubucuruzi gushyiramo ingaruka zitandukanye zituma ecran zabo zitakwirengagizwa batishyuye abashushanya amashusho bahenze. Ubu bushobozi bwo gukora no guhindura ecran za digitale mu minota mike butuma byoroha cyane kubona ikora n'itakora, bigatuma ibigo binoza ubutumwa bwabyo uko igihe kigenda gihita no kumenya neza ikizakurura abakiriya.
Uburyo bwo gukoresha neza ingendo:
- Ibande ku ngendo nziza kandi ifite intego aho kwibanda ku mashusho animasiyo. Ingendo nyinshi zishobora kurangaza cyangwa kubangamira abareba.
- Koresha impinduka zihindagurika kugira ngo ushimangire CTA cyangwa ugaragaze ibiciro byihariye.
- Vuga inkuru ukoresheje amashusho yawe - abantu bibuka inkuru neza kurusha ibintu byihariye.
Gukora ibyapa by’ikoranabuhanga bifite ingaruka nziza ni siyansi n’ubuhanzi. Ukoresheje amayeri yo mu mutwe, ushobora kuzamura iyamamazabikorwa ryawe kugira ngo ukurure abakiriya, ufate ibyemezo kandi utume abantu bagurisha ibicuruzwa byabo uko bitari byarigeze bibaho mbere hose. Numara kumenya neza izi ngamba, uzabona impamvu ibyapa bisanzwe byacapwe bihita bihinduka amateka.
Igihe cyo kohereza: Ukuboza 12-2024
