Imitekerereze yinyuma yo kuzamura ibicuruzwa hamwe nibimenyetso bya digitale

Gukurura ibitekerezo byabaguzi ni ikintu kimwe. Gukomeza kwitondera no kubihindura mubikorwa niho ikibazo nyacyo kubacuruzi bose kiri. Hano, Steven Baxter, washinze akaba n'umuyobozi mukuru wa sosiyete ikora ibyapaItangazamakuru rya Mandoe,asangira ubushishozi imbaraga zo guhuza ibara nigikorwa cyo gufata, gukomeza no guhindura.

Ikimenyetso cya Digitalbyahindutse igikoresho cyingenzi mubucuruzi bwamamaza, butanga ikiguzi-cyiza, gikora neza kandi gifite imbaraga kubisanzwe byacapwe. Hamwe nubushakashatsi bwerekana ko kwerekana ibyerekanwa bishobora kongera igurishwa ryikigereranyo kugera kuri 47%, ntabwo bitangaje ubucuruzi bwakira iri koranabuhanga.

Urufunguzo rwo kongera ubushobozi bwo kugurisha ruri mu gusobanukirwa na psychologiya inyuma yibitekerezo bikurura, bikomeza inyungu kandi bigatera ibikorwa. Hano haravunika amayeri ya psychologiya buri mucuruzi agomba gukoresha kugirango akore ibimenyetso byinshi byerekana imibare ihindura ibitekerezo mubicuruzwa.

Imbaraga zamabara

Ibara ntabwo ryerekeye ubwiza gusa. MuriImitekerereze yuburyo Kwamamaza bidufata, umwanditsi, umuvugizi akaba n'umwarimu mu ishuri rya Hult International Business School na Harvard University School for Continue Education,Dr Matt Johnsonbyerekana ko ibara ari imbarutso yo mu mutwe igira ingaruka ku myumvire no gufata ibyemezo: “Ubwonko busanzwe bubogamye kugirango bwibande ku bintu bitandukanye cyane. Yaba umweru irwanya umukara cyangwa ikintu gihagaze hagati yo kugenda, itandukaniro ryerekana ko ikintu kigaragara kigaragara. ” Ubu bushishozi nibyingenzi mugukora ibimenyetso bya digitale bikurura ibitekerezo, cyane cyane mubidukikije cyangwa ibintu byinshi.

Amabara atandukanye atera amarangamutima atandukanye. Ubururu, nkurugero, bujyanye no kwizerana no gushikama, bigatuma bijya mubigo byimari nibirango byubuzima. Umutuku, kurundi ruhande, byerekana ko byihutirwa nishyaka, niyo mpamvu ikoreshwa kenshi mugurisha no kuzamura ibicuruzwa. Mugushiramo ingamba, ibara ryabacuruzi barashobora guhuza ibyapa byabo nibiranga ikiranga mugihe bayobora amarangamutima yabakiriya.

Inama zifatika:

• Koresha amabara atandukanye cyane kumyandiko ninyuma kugirango utezimbere gusoma no kugaragara.
• Huza amabara kumarangamutima cyangwa ibikorwa ushaka kubyutsa - ubururu kubwizere, umutuku kubwihutirwa, icyatsi kubidukikije.

Gukora umuhamagaro ukomeye mubikorwa

Ikimenyetso gishimishije cyane ni ngombwa, ariko ubwiza ntibushobora gutwara ibicuruzwa byonyine. Ibyapa byose byingenzi bya digitale bigomba nanone kunozwa kugirango bigende ibikorwa binyuze mumuhamagaro ukomeye-wo-gukora (CTA). Ubutumwa budasobanutse nka "Byinshi kuri kawa uyumunsi!" irashobora gukurura ibitekerezo ariko ntibishobora guhinduka neza nkibisobanuro bitaziguye, bifatika.

CTA ikomeye igomba kuba isobanutse, ikomeye kandi yihutirwa. Uburyo bumwe bufatika ni ugukurikiza ihame ry'ubuke. Muri Uburyo 4 bwo gukoresha Ubuke mu Kwemeza no Kugira Akosho: Nigute ushobora guhitamo icyifuzo cyifuzwa cyangwa gikundwa no kubikora gake,Dr Jeremy Nicholsonasobanura ko amayeri yubuke, nkibintu bigaragara ko bitangwa, ibisabwa byinshi n'amahirwe adasanzwe cyangwa igihe gito, ni bumwe muburyo bwiza bwo gutwara ibikorwa byabakiriya.

Mugukora imyumvire yihutirwa, gukundwa cyangwa guhezwa, abakiriya birashoboka cyane ko bakora vuba, batinya ko bashobora kubura. Kurugero, CTA nka "Hasigaye batanu gusa kuriki giciro - kora nonaha!" ni byiza cyane kuruta interuro rusange nka “Fata ibyawe nonaha.”

Ningirakamaro nka CTA ikomeye ishobora kuba ingenzi, ni ngombwa kudakinisha amayeri make. Gukoresha cyane interuro nka "Umunsi umwe gusa!" irashobora kugushidikanya no kugabanya ikizere mubirango byawe. Ubwiza bwibimenyetso bya digitale nuburyo bworoshye - urashobora kuvugurura byoroshye CTAs kugirango ugaragaze impinduka zigihe kandi ukomeze ukuri.

Gufata ibitekerezo ukoresheje kugenda

Urebye siyanse yimyitwarire, kugenda akenshi byerekana akaga cyangwa amahirwe, kubwibyo bisanzwe bikurura ibitekerezo. Urebye ko ubwonko bwacu bukomye murubu buryo, ibintu bifite imbaraga bihuza amashusho, animasiyo nizindi ngaruka nigikoresho gikomeye kidasanzwe kubimenyetso bya digitale. Irasobanura kandi impamvu ibimenyetso bya digitale biruta ibyapa gakondo kuri buri gihe.

Imyitwarire yimyitwarire ishyigikiye ibi, yerekana uburyo amashusho yimuka adashimisha gusa ahubwo anatezimbere kugumya kwishora mubyifuzo byabareba kubyo bavuga no gukora. Kwinjizamo ibintu bifatika nko guhinduranya inyandiko, amashusho ya videwo, cyangwa inzibacyuho zoroshye birashobora kuyobora neza umukiriya kureba ubutumwa bwingenzi.

Ibi birashobora kumvikana ko bigoye, ariko ukuri ni uko ibimenyetso bya digitale biruta gukora ibi byoroshye gukora.Ikimenyetso cya DigitalIbikoresho bya AI byemerera ubucuruzi gushyiramo urutonde rwingaruka zinyuranye zituma ibyerekanwa byabo bidashoboka kwirengagiza bitabaye ngombwa ko bishyura ibishushanyo mbonera bihenze. Ubu bushobozi bwo gukora no guhindura ibyerekanwa bya digitale muminota mike nabyo biroroha cyane kubona icyakora nikitagenda, bigatuma ibicuruzwa bitunganya ubutumwa bwabo mugihe kandi ukamenya neza igikurura abakiriya.

Uburyo bwo gukoresha ingendo neza:

• Wibande ku cyerekezo cyiza, gifite intego aho kurenza animasiyo. Kwimuka cyane birashobora kurangaza cyangwa gutesha umutwe abareba.
• Koresha inzibacyuho ishimangira gushimangira CTAs cyangwa kwerekana ibintu byihariye.
• Vuga inkuru n'amashusho yawe - abantu bibuka inkuru nziza kuruta ibintu byihariye.

Gukora ibimenyetso bifatika bya digitale ni siyanse n'ubuhanzi. Ukoresheje amayeri ya psychologiya, urashobora kuzamura ibicuruzwa byawe kugirango ushimishe abakiriya, ushireho ibyemezo kandi utere kugurisha nka mbere. Umaze kumenya izi ngamba, uzabona impamvu ibyapa gakondo byacapwe bihinduka ibintu byahise.